Pay-per-click, or PPC, is a crucial part of a good search engine marketing (SEM) strategy. While many different goals can be achieved using PPC, the main underlying factor behind anyone’s decision to use paid media is to grow their business.
The basics of executing a PPC campaign are easy. But, it does take some planning and preparation to execute them successfully. Well-made PPC campaigns work great. Badly made PPC campaigns will take your money and run. It’s that simple.
So, you’ve got a product or service you want to sell. The question you’re now asking yourself is, ‘Where do I start?’.